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Other Articles and Selected Publications
These monthly articles are as they appeared in the "Ad Network" newspaper.
INTRANETS: The New Growth Opportunity
It's a problem that most growing companies are familiar with. As more and more people come on board and the supporting computer infrastructure strains to meet their demand, communication quickly breaks down. Invariably, as the numbers of computers and related software grows, it becomes harder and harder to share the information...

ADVERTISING YOUR WEB SITE.
Jean Karn has a small successful business importing handmade gift items from the South Western States. From colourful hand-woven throw rugs to rustic looking glazed pottery, her imported goods are sold for the most part by mail. Every six months she sends out a new copy of her catalogue which she advertises in...

THE EVOLVING ELECTRONIC COMMERCE
Do you remember the paperless office? This was the perfect office that the advent of computers was supposed to usher in; leaving us to bask in electronic paper as the trees continued to flourish outside...

CUSTOMIZING YOUR NEWS ON THE WORLD WIDE WEB
This new technology and information influx has been billed as saving you time and money. Has it? New Internet accounts, new applications, and with every new advance another overwhelming source of information...

MAKING MORE MONEY ON THE INTERNET
Marketing on the Internet is another phrase that has lost its meaning along with interactive, next-generation, real-time, and intelligent agent (there is a complete humorous list in Internet World Nov. 1995 issue if you are looking for more). None the less, without a clear marketing plan web sites, or more broadly "internet presence packages", have little business value other than to clutter up the already confused electronic landscape...

REMOTE LEARNING OVER THE INTERNET
The concept of remote learning is something that many of us are quite familiar with. In grade school it was often referred to as "correspondence" which meant that our friend Bobby or Suzzy didn't have to trundle to school like the rest of us, and instead got to stay at home and have their school work mailed to them on a regular basis...

HOW THEY BROKE NETSCAPE'S CODE
Alice recently decided to renew her will. Her estate tripled in size last year after some clever investment strategies, and family politics dictated that she re-distribute that wealth in the event of an untimely death. She discussed the options with her lawyer, but in the end decided to register her will with a company...

COLLECTING YOUR ONLINE CASH
It is the inevitable problem you will face when you put your business on the Internet and one for which there is no universally agreed on standard: how to collect cash from your customers. You have your business and you provide a service or product for which you, presumably, want to be compensated. You don't necessarily know...

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© 1997 AMG Advanced Media Group for more information contact Ernest